Adidas is one of the most recognizable companies in the world. It designs and manufactures shoes, clothing, and accessories and is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike.
Inspired by the rich sporting heritage of adidas is adidas Originals, a lifestyle brand founded in 2001. With the history of adidas as its background, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation.
Leveraging the iconic Trefoil logo that adidas has used since 1972, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
Ozworld and Ready Player Me
To celebrate the arrival of the brand’s latest Ozworld footwear collection, adidas Originals is launching the world’s first personality-based AI-generated avatar creation platform, in collaboration with Ready Player Me.
Ready Player Me is a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity. The virtual being platform produces characters based on the answers to a personality test. Users can then explore the metaverse with the resulting three-dimensional digital characters.
The all-new Ozworld avatar experience is now live. Visit ozworld.adidas.com to create your 3D avatar and use it within the expansive Ready Player Me platform.
Adidas in the metaverse
When visiting the ozworld.adidas.com website, users are offered a series of questions about their preferences and interests. The idea is to generate a digital alter ego representing different personality traits over physical appearances. Ready Player Me’s technology then translates those answers into a stylish 3D avatar.
Having generated their characters, users can experiment by animating their avatars, as well as digitally trying on and purchasing sneakers from the collection. Meanwhile, every user will be able to download their Ozworld alter ego to deploy as stickers and GIFs to use across their various social media accounts.
Looking ahead
This adidas Originals and Ready Player Me venture represents a bold new step toward the future of personal expression in the virtual world as each unique avatar will be able to traverse the web through a bespoke partnership with Ready Player Me.
This is the first brand partnership that pushes the limits of the platform – offering interoperability in generative avatars with over 1500 different metaverse apps and games.
While the experience has already launched and is available to the public, the first instalment of Ready Player Me avatars will be arriving on April 28th. For the latest info & announcements, be sure to check out the adidas Originals Twitter account or Discord server.
